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Josefine launched her architectural career at Europe's leading sustainable firm, White Arkitekter. Transitioning to the commercial sector, she played a key role at Soho House & Co, establishing and expanding the members' design consultancy department under the Soho Home brand. Notably, her team grew across London, New York, and Los Angeles.


Bringing her business strategy and design expertise to the award-winning De Rosee Sa, operating in London, Brussels, and Lisbon, Josefine led the European marketing and new business department. Driving initiatives for business growth, securing prestigious prime residential projects as well as enhancing the firm's presence through strategic social media marketing, PR, and events.


In 2023, she joined JULIANA as a Client Director, leveraging her experience in the luxury industry to shape the strategy for marketing, new business development, and client relations. She is thrilled to be leading the exclusive Elite Partner program's expansion while nurturing JULIANA's projects, brand, and community.

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