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APPROACH

Unlike many designers who develop a specific aesthetic and apply it across the board, we approach our projects as a story waiting to be told; a specific tale of dreams and aspirations of our clients coupled with the unique spirit of the place they have chosen to inhabit.

Every creative exercise begins as a denuding one. Slowly, layer by layer, the superficial is stripped away until we arrive at the core, to the soul of the thing.

Through this gradual unraveling, accompanied by a spirit of playful exploration, and sometimes even with a touch of irreverent whimsy, the audacious core reveals itself, bared and vulnerable. In this process of reduction and playful dance, the profound truth shines forth, waiting to be embraced and interpreted. Just as a skilled sculptor carves away the excess to unveil the hidden form within the unyielding stone, so does the artist peel back the superficial to unveil the radiant soul of creation.

The results are spaces that are authentic, reflecting our clients rather than us. They are homes and spaces that speak to a diversity of ideas rather than a preordained aesthetic, and ultimately a body of work whose common thread is the depth of vision given to us by the people we design for. The stories are theirs; our job is to tell it using skills that come from a lifetime of inspiration, travel, clarity of vision, and a commitment to excellence.

Every project is a unique journey and our passion is to step into our client’s narratives and make their inner dreams come true.

ABOUT

JULIANA transforms spaces into vibrant sanctuaries, infusing them with an enigmatic charm and a playful soul. With a focus on ultra-prime design driven by quality and individuality, we craft interiors, furniture, and decorative accessories that captivate the senses. Our expertise extends internationally, delivering magical designs that transcend borders where creativity knows no bounds.

ABOUT

JULIANA TRANSFORMS SPACES INTO VIBRANT SANCTUARIES, INFUSING THEM WITH AN ENIGMATIC CHARM AND A PLAYFUL SOUL. WITH A FOCUS ON ULTRA-PRIME DESIGN DRIVEN BY QUALITY AND INDIVIDUALITY, WE CRAFT INTERIORS, FURNITURE, AND DECORATIVE ACCESSORIES THAT CAPTIVATE THE SENSES. OUR EXPERTISE EXTENDS INTERNATIONALLY, DELIVERING MAGICAL DESIGNS THAT TRANSCEND BORDERS WHERE CREATIVITY KNOWS NO BOUNDS.

APPROACH

UNLIKE MANY DESIGNERS WHO DEVELOP A SPECIFIC AESTHETIC AND APPLY IT ACROSS THE BOARD, WE APPROACH OUR PROJECTS AS A STORY WAITING TO BE TOLD; A SPECIFIC TALE OF DREAMS AND ASPIRATIONS OF OUR CLIENTS COUPLED WITH THE UNIQUE SPIRIT OF THE PLACE THEY HAVE CHOSEN TO INHABIT. 

 

EVERY CREATIVE EXERCISE BEGINS AS A DENUDING ONE. SLOWLY, LAYER BY LAYER, THE SUPERFICIAL IS STRIPPED AWAY UNTIL WE ARRIVE AT THE CORE, TO THE SOUL OF THE THING.

 

THROUGH THIS GRADUAL UNRAVELLING, ACCOMPANIED BY A SPIRIT OF PLAYFUL EXPLORATION, AND SOMETIMES EVEN WITH A TOUCH OF IRREVERENT WHIMSY, THE AUDACIOUS CORE REVEAL ITSELF, BARED AND VULNERABLE. IN THIS PROCESS OF REDUCTION AND PLAYFUL DANCE, THE PROFOUND THRUTH SHINES FORTH, WAITING TO BE EMBRACED AND INTERPRETED. JUST AS A SKILLED SCULPTOR CARVES AWAY THE EXCESS TO UNVEIL THE HIDDEN FORM WITHIN THE UNYIELDING STONE, SO DOES THE ARTIST PEEL BACK THE SUPERFICIAL TO UNVEIL THE RADIANT SOUL OF CREATION.

 

THE RESULTS ARE SPACES THAT ARE AUTHENTIC, REFLECTING OUR CLIENTS RATHER THAN US. THEY ARE HOMES AND SPACES THAT SPEAK TO A DIVERSITY OF IDEAS RATHER THAN A PREORDAINED AESTHETIC, AND ULTIMATELY A BODY OF WORK WHOSE COMMON THREAD IS THE DEPTH OF VISION GIVEN TO US BY THE PEOPLE WE DESIGN FOR. THE STORIES ARE THEIRS; OUR JOB IS TO TELL IT USING SKILLS THAT COME FROM A LIFETIME OF INSPIRATION, TRAVEL, CLARITY OF VISION, AND A COMMITMENT TO EXCELLENCE. 

 

EVERY PROJECT IS A UNIQUE JOURNEY AND OUR PASSION IS TO STEP INTO OUR CLIENT’S NARRATIVES AND MAKE THEIR INNER DREAMS COME TRUE.

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